Wednesday, January 21, 2009

NASCAR - A Sport with a Fanbase before it was a Sport

By Matt Ryan

What eventually became the National Association of Stock Car Racing (NASCAR) began as races in the neighborhood streets of Daytona Beach, Florida circa 1900. Even then, it had fans. William France, Sr., a mechanic from Washington, D.C., had heard of these races, and moved to the area in 1935 to join the fun. By 1936 he placed fifth in a local race, but was starting to become more interested in organizing the sport than in participating directly. He knew the sport was beginning to draw a fan base, and he felt that the drivers were often getting mistreated by their promoters, who simply chose not to pay them. He was part of a meeting whose notes were taken on a napkin from the Ebony Bar in the Streamline Hotel, Daytona Beach. From that meeting NASCAR was soon born.

Since its birth, NASCAR has grown, and now has fans from all over the country. It shouldn't be a surprise that NASCAR has so many fans, because NASCAR chose early on to treat their fans quite well. NASCAR has not only expanded geographically, it has also embraced other types of racing. And in its continuing quest to please its fans, NASCAR decided early on please its fans through its ticketing system. A ticketholder to a NASCAR event can choose to see any one of its nationwide racing series: either the Sprint Cup, the Nationwide Series, or the Craftsmen Truck Series. Almost unbelievably, this same ticket give the fan entree to regional events as well, such as the Whelen All-American Series (amateur auto racing); the Whelen Modified Tour (NASCAR modified division); and the NASCAR Local Racing (four geographic series).

NASCAR: THERE'S NO PLACE LIKE HOME

NASCAR's popularity has driven itself quite literally around the world. This sport is currently broadcast in over 150 countries and has held exhibition races in both Australia and Japan. Based on popularity, and in large part on its estimated three billion dollar product and ticket sales, NASCAR has parked itself in the number two spot for most popular sports watched on TV - second only to the National Football League. It would seem, however, that there is no place quite like home. NASCAR has several offices in North Carolina, and two international cities, but nothing at all like you might expect from such a profitable and popular sport. Despite its profits, and its popularity, NASCAR's roots remain right where they were first planted - in Daytona Beach, Florida.

NASCAR: BE IT EVER SO HUMBLE, YOU CAN NOT WATCH IT FROM HOME

NASCAR knows why it is what it is: the fans. The fans even know why NASCAR it what it is: THE FANS! It's why a race must be seen at the track: THE FANS! They're loud, they're proud, and they make NASCAR what it is.

The always have, and always will, make NASCAR the one and only experience of its kind. A NASCAR fan will have goose bumps on a 90 degree day, and wouldn't let a tornado warning keep her from her race. She's got her tickets, waited all season to get 'em, and now it's her turn.

February 12, 2009 is just around the corner. NASCAR will be in Daytona Beach on that day. Do you call yourself a fan? Do you like the races, know the drivers, and think about what it might be like to be there? Well don't. DO IT, and DO IT NOW!!!!

If you don't buy your tickets, trust me, the other fans will. Sold out is sold out, and then where will you be? Get your tickets for Daytona Beach on the 12th - NASCAR, where it was meant to be watched, whichever series you like: Sprint Cup, Nationwide, or Craftsmen Truck.

BE who everyone wants to be - a NASCAR ticket holder; BE where everyone wants to be - in Daytona on February 12th; BE the envy of EVERYONE - BUY your tickets, and BUY them NOW!

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