Global portable handset market by the opposing consequence of monetary critical purpose, in 2009 the worldwide portable handset shipments will plunge 8.3% (IDC projected data), and educated portable handset market contrarian expansion, in 2009 worldwide brainy portable handset shipments will get higher by 6% -11% (iSuppli looked frontwards to data). Admoc from another set of written knowledge presentations that: iPhone OS running procedure in the worldwide portable OS market share by half a year in the past to 4% expansion in February 2009 to 33% of Symbian's market share in the matching interval plunged 64 out of 100 from 43 %, Windows Mobile market share from 13% to 7%. The matching report in addition uncovered that G1 the first Android portable handset market at 3 months after the United States smartphone market share of 5%.
Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.
Apple's success: view out of Terminal Terminal
iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.
Product innovation in the industry think, iPhone user experience because of the near perfect, because it is a comprehensive software and hardware terminal from the apple have to master in order to master the hardware OS authorize production. Windows mobile master license and authorization compared to hardware manufacturers have the authority to achieve the perfect hardware and software co-ordination, the advantages of both sides are playing to the limit, so as to product innovation provides a great deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.
Nokia's dilemma: looking ahead to the expansion of service localities
Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia's user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia's only complete control of the operating system, from the point of view of locus of control, users of Nokia's image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.
Early in 2006, as showed by Nokia from the "Services and Software" to "terminal apparatus R & D and manufacturing" to "market operator" means the worth flexible chain of bonds into its enterprise subdivision, and to "services and software" as the strategic purpose, and subsequently brought out a large number of acquisitions to supplement its portable Internet services and the accumulation of applications. However, the recital of their markets, these efforts look like to be the tough consequence of the iPhone was routed. Symbian's bloated and cumbersome verification are the principle elements, in item, because of the justifications for the running procedure, the surviving portable handset can not entry to many of Nokia OVI Store. Another justification is that Nokia in the portable Internet the most deduced in Japan, South Korea and the United States market share is very constricted, though the precise justifications change, but operators are one of the key customization. Operators effected in the vigilance of Nokia Nokia's effect only survive in some nations in Western Europe and arising markets.
With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.
Internet forces: the market into the fatal
Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market's immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In augmentation, Microsoft's portable OS in the environs of the minimal widening of the PC Windows enterprise model. As a service research, Microsoft ushered in the crunchy yield retain Windows Market for Mobile. Telecom Derui good suggestions does not: First of all, its principle support HTC housing in collapsible shelters google and crunchy yield are turning into close partners, Microsoft's skills to negotiate; Secondly, WM market share and amassed over the years has been the iPhone portable requests for paid job past unwind, there is no superiority to chat first.
Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience.
Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.
Apple's success: view out of Terminal Terminal
iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.
Product innovation in the industry think, iPhone user experience because of the near perfect, because it is a comprehensive software and hardware terminal from the apple have to master in order to master the hardware OS authorize production. Windows mobile master license and authorization compared to hardware manufacturers have the authority to achieve the perfect hardware and software co-ordination, the advantages of both sides are playing to the limit, so as to product innovation provides a great deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.
Nokia's dilemma: looking ahead to the expansion of service localities
Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia's user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia's only complete control of the operating system, from the point of view of locus of control, users of Nokia's image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.
Early in 2006, as showed by Nokia from the "Services and Software" to "terminal apparatus R & D and manufacturing" to "market operator" means the worth flexible chain of bonds into its enterprise subdivision, and to "services and software" as the strategic purpose, and subsequently brought out a large number of acquisitions to supplement its portable Internet services and the accumulation of applications. However, the recital of their markets, these efforts look like to be the tough consequence of the iPhone was routed. Symbian's bloated and cumbersome verification are the principle elements, in item, because of the justifications for the running procedure, the surviving portable handset can not entry to many of Nokia OVI Store. Another justification is that Nokia in the portable Internet the most deduced in Japan, South Korea and the United States market share is very constricted, though the precise justifications change, but operators are one of the key customization. Operators effected in the vigilance of Nokia Nokia's effect only survive in some nations in Western Europe and arising markets.
With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.
Internet forces: the market into the fatal
Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market's immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In augmentation, Microsoft's portable OS in the environs of the minimal widening of the PC Windows enterprise model. As a service research, Microsoft ushered in the crunchy yield retain Windows Market for Mobile. Telecom Derui good suggestions does not: First of all, its principle support HTC housing in collapsible shelters google and crunchy yield are turning into close partners, Microsoft's skills to negotiate; Secondly, WM market share and amassed over the years has been the iPhone portable requests for paid job past unwind, there is no superiority to chat first.
Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience.
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